For example, a competitor that is focused on reaching short-term financial goals might not be willing to spend much money responding to a competitive attack. Rather, such a competitor might favor focusing on the products that hold positions that better can be defended.
Benefits, on the other hand, are not as simple and should only be recorded based on customer feedback. For example, company B may Competitor analysis of htc in their company literature that their copier is fast, but a user may feel otherwise.
What features and benefits are unique to your product? The more unique features and benefits your product has, the stronger your market position will be. You can then sell the same market segment the benefit of added convenience and time saved.
Your own production costs greatly impact your pricing. A temporary price decrease by a competitor might indicate nothing more serious than a transient need to move excess inventory.
However, a trend of lowered prices may indicate that your competition is doing it to gain market share and improve production costs.
It could also mean your rival is in financial trouble and has been forced to lower prices. Customer preference of products is only part of the analysis.
There are internal operational factors which can provide a competitive edge as well. You need to learn how they are doing on the inside.
Some factors to consider: Financial resources — Are they able to withstand financial setbacks? How are they funding new product development and improvement? Operational efficiencies — Are they able to save time and cost with clever production and delivery techniques? Product line breadth — How easily can they increase revenues by selling related products?
Strategic partnerships — What kinds of relationships do they have with other companies in terms of product development, promotion or add-on sales? Market Share The most widely used measure of sales performance is market share.
A competitor may not provide the best product or service; however, if they generate a significant amount of sales to the market, they may: Define the standards for a particular product or service.
Influence the popular perception of the product or service. Devote resources to maintaining their market share. Competitive Objectives and Strategies For each competitor in your analysis, you should try to identify what their market objectives are and determine what types of strategies they are using to achieve them.
Are your competitors trying: To maintain or increase market share? To maximize short-term or long-term profits? To introduce technologically improved products into your market? To establish themselves as the market leaders?
To protect their market share under attack by strong competition? To develop new markets for existing products? Once you have identified what your competitors are trying to achieve, you will need to determine what type of strategy they have employed so you can eventually counteract with a strategy of your own.
There are many specific strategies companies can employ. Advertising in new publications, or advertising more frequently.Strategic Management > Competitor Analysis.
Competitor Analysis. In formulating business strategy, managers must consider the strategies of the firm's competitors. While in highly fragmented commodity industries the moves of any single competitor may be less important, in concentrated industries competitor analysis becomes a vital part of strategic planning.
A competitive analysis shows these companies are in the same general field as HTC Productions, even though they may not compete head-to-head. These are the largest companies by revenue.
However, they may not have the largest market share in this industry if they have diversified into other business lines.
Swot Analysis of Htc In: Business and Management Submitted By uhtah89 Words Pages 3. Strength: Analysis Industry Analysis SWOT Analysis HTC Competitor Analysis SWOT Analysis Apple 4.
Business model 5. Strategy Plan Strategy Products 6. The brandguide table above concludes the HTC SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
View HTC One rivals and competitors. Compare their strengths and weaknesses/10(). A marketing competitor analysis is a critical part of your own marketing strategy. By doing the analysis, you can formulate how to run your business. This can be seen as a reactive approach.
That is to say that you are basing your strategy as a reaction to how your competitor will run his company.