There are four ways to cope with the fog of war: Collect and improve the quality of information for the common operational picture. Two solutions resolve fog created by inadequate or poor-quality information: Time and other available resources are factors commanders consider when deciding whether to collect more information or make a decision.
This intersection is creating unprecedented challenges and unique opportunities.
The pharmaceutical companies that embrace this new world will find rewards not only in market share and profitability, but also in patient outcomes. Those that are slow to adapt risk being pulled into a race to the bottom, scrambling for market share with increased rebates and growing sales expense.
The old pharma business model worked something like this: It was effective, predictable, and fairly easy to manage. This shift mirrors that which occurred in the retirement-planning industry about 20 years ago when pensions gave way to k plans.
Essentially, the responsibility shifted to consumers to manage their retirement plans, with similar consequences as consumers sought out tools and information to help with college savings planning, asset allocation, and mutual-fund screeners.
This has inspired, and perhaps required, more patients to act like true healthcare consumers, making more conscious choices and trade-offs about coverage, care, and costs.
They are, in turn, tapping the explosion of healthcare information online to become more informed and engaged in their care. In parallel, healthcare providers are under new pressures.
Most doctors are now employed by large institutions, many of which are making changes to clinical practices. Payers are simultaneously getting more restrictive in formularies while reducing the prescribing autonomy of many physicians and physician assistants.
All these forces make prescribing more challenging and increase the importance of tools that support decision-making by providing the right information at the right time.
Google and Decision Resources Group conducted an online survey of more than 1, practicing U. Mobile has forever changed how consumers make decisions. Micro-moments are those moments when we turn to a device to act on a need we have in that moment.
These intent-rich moments are when decisions are made or preferences shaped. These moments have become the new battleground for brands.
To win the hearts and minds of consumers, marketers need to be at every micro-moment that matters to their audience and deliver experiences that move people to choose their brand.
Thanks to mobile devices, micro-moments can happen anytime, anywhere. Accordingly, in those moments, consumers expect brands to address their needs with real-time relevance. Walgreens jumped on the micro-moments opportunity to engage consumers InWalgreens recognized the need to appeal to customers through digital channels.
Though many companies hungrily eyed the potential of smartphone apps to connect to people real-time, apps were still developing as a platform for customer engagement. Walgreens understood the power of the app in connecting with customers at the times they needed Walgreens the most, thus building brand loyalty that would maximize the value of each customer.2.
Black and White Fallacy Also known as False Dilemma, False Dichotomy, or Polarized Thinking. Results Now. by Mike Schmoker. Table of Contents. Chapter 6. Authentic Literacy and Intellectual Development. I'm convinced, after talking with teachers and visiting hundred of classrooms, that literate people can have an incomplete understanding and appreciation of what Allington calls “higher-order literacy” and Vacca calls “advanced levels of literacy.”.
Ruby on Rails Tutorial (Rails 5) Learn Web Development with Rails Michael Hartl Newly updated for Rails 5, the Ruby on Rails Tutorial book and screencast series teach you how to develop and deploy real, industrial-strength web applications with Ruby on Rails, the open-source web framework that powers top websites such as Twitter, Hulu, GitHub, and the Yellow Pages.
Secondary references will be hidden on the site but will show up at the end of the chapter in the ebook. The book sounds interesting. You did a great job of getting my curiosity up. Like you, we just have young kids, but it seems like a book to put on my own reading list. In a global information environment, the old pattern of education in answer-finding is one of no avail: one is surrounded by answers, millions of them, moving and mutating at electric speed.